Price of a Slice
Posted by ZWFILM at 5:07 PM
Client: Colorado College
Prod.: ZWFILM
Project Summary:
The Colorado College Office of Annual Giving had a fun promotional concept in mind to encourage donations from alumni who have attended Colorado College since Richard Celeste became the College President. The video concept: to show how even the donation amount of the price of a pizza slice can make a difference for the College and students. The point is that it’s not so much about the amount that you donate to give back to your college, it’s about consistently showing support to your alma mater that provided such opportunity during your college career – every CC student benefits from each dollar that’s donated. We produced 7 videos in total for the Annual Giving marketing campaign, for classes 2003 through 2009. In total, the videos were sent to well over 3500 alumni through the Annual Giving’s email marketing campaign.
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