New look to our website (again)
Posted by ZWFILM at 8:31 AM
You’ve probably noticed a new design and layout to our site – so what do you think?
We’re very pleased with the decision to make the change, and if you visited our site toward June of last year, you may be thinking, “didn’t they change the look of the site less than a year ago?” Well, yes, yes we did. But let me explain a bit…
While working on pushing my skills and learning new techniques when it comes to lighting, shooting and editing – which is an ever changing playing field – I also maintain a healthy diet of branding and marketing. In my opinion it is essential for a business owner to at least be aware of the basics behind branding and marketing so he or she may better understand how to reach the desired audience. As an entrepreneur, I’m always striving to educate myself in business strategies that can help me be more efficient and effective in my work, both for my clients as well as for my business. So over the past few weeks, I began to wonder, “if someone arrives at our website and doesn’t know what ZWFILM is or does, what will their first impression be based on the site’s homepage?”
My impression was that they would get two main points – ZWFILM produces videos, and some guy named Zach is a part of the company. Additionally, there were an immense amount of images and links to choose to click on, plus a number of blocks of text here and there. In some ways, the homepage was overwhelming to navigate.
With the change in design and layout I ultimately wanted to minimize the number of choices that visitors make when they land on the homepage. Plus, I wanted to immediately take them to the areas that I think will interest them most – our portfolio or to request a project estimate. I really like the cleaner, yet more colorful look of our new site design and layout; it lends itself to easier navigation for you as well as a style that complements our content, be it media or blog posts.
At this point we are still ironing out some bugs here and there (deadlinks, etc.), so if you experience any site errors while navigating the site, or stumble across a bad link, please let us know.
Thanks, and we hope you enjoy the site.
-Zach
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