Advantages of Video for Businesses
CompellingA promo video provides a more compelling presentation of your product or service by integrating sound and motion. The combination of imagery and sounds appeals both to people who learn visually and to those who respond more to auditory learning styles.
Active
A video can show your product or service in action, which is something that brochures cannot do. We want to show the real benefits of using your product or service.
Shared
Videos have a greater likelihood than standard promotional materials to be saved and passed along (especially shared online through social media).
Complementary
When planned and produced well, a video is not designed to replace your print materials, but to complement them so that each of your marketing tools is more effective.
AffordableVideos are no longer just for the Fortune 500. Producing a marketing video often costs no more than producing a 4-color brochure. A carefully-scripted 6-8 minute video can be more effective and convey as much information as a stack of printed materials.
Human
A video can humanize your organization by putting a face to your brand. It’s also a terrific way to tell the story of how your non-profit organization helps people. It’s great for fund-raising and attracting new volunteers because it’s a wonderful way to portray the feelings and humanity of what your organization does for people.
Emotional
One reason video is such a powerful medium is that it involves the viewer’s emotions. Buying decisions are often made on an emotional level, whether it’s a business or a consumer making the purchase.
Customer Service OrientedYour company provides excellent customer service – move beyond just talking about it and use a video to create an active image for your company as people helping people, providing great service and a great product.
Consistent
Help your sales team by presenting a consistent message every time for every viewer with a video. By putting your best sales and marketing messages in a video, your sales people can take the lead after the prospect watches the video and more easily close the sale. A sales person can’t be always be at his or her best but, with a video, your sales points are presented with the same professionalism and enthusiasm every time.
Multi-Purpose
Even though your video will likely be produced with one or two primary uses in mind, you’re likely to find many other uses for the same video. Your video can be used on a website, in trade shows, one-on-one sales calls, shown to groups and offered in press releases and advertisements.
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