Small Business Owners: You don’t need me to tell you that video is everywhere on the web, or that it can be a powerful tool for you to engage your customers, fans and followers.
Like any production company, we’re in the business of making videos. Promos, series, customer stories, spots – it’s all become web content.
I founded ZWFILM in the spring of 2008 with the core mantra to produce videos with voice, to create videos with the audience in mind: to motivate and inspire them. To produce a successful video, it’s always a balance between being visually compelling and striking a chord in your story that resonates with your viewers.
From the outside, video can feel intimidating and expensive.
For many small businesses, hiring a professional video producer is out of reach because of the expense. They may try a DIY approach to produce videos themselves, but not having any experience with video production and how to express through visuals and story makes it exceedingly difficult to succeed.
I’m a huge advocate for locally owned businesses. Sure, I’m biased since many of our clients are small businesses, plus I’m a small business owner myself. But there’s more to it than that – to me, there’s this innate magic that’s in the air at local shops, a blend of passion and the desire to make something truly special.
Right now you might be wondering, “so where’s this promotion that the post title suggests?!” Well, here we go...
I’m lowering the cost for any business or organization to successfully enter the world of video.
Meet Local Infusion. It’s a new web series that runs on Infusion5, our web television network that produces shows about the creative people behind businesses. Each episode of Local Infusion gives viewers the chance to step inside their favorite local businesses and learn something.
Until January 15th*, 2012 you can get 50% off an episode of Local Infusion for your business. And the price? It’ll normally be XXX, but with your 50% discount, it’s only XXX. Plus, there's no pressure to produce your episode immediately – we'll produce it between now and June 2012.
UPDATE: The discount for one episode is over, but some awesome news is in store! We've extended the discount for a package of 2 Local Infusion episodes for the foreseeable future. So this means that one episode is at its normal price of $979, but you can still get a package discount with a set of 2 episodes for $1470.
I always strive to make video as affordable as creatively possible, along with squeezing the most value out of it for each and every client of ours. I’m excited to offer Local Infusion episodes, not only as a very affordable solution for any business to start using video, but also as a tremendous value because of our production quality and distribution strategy through Infusion5.
Here’s the bottom line: you’ve heard that video on your business’ website is valuable because it converts website visitors into customers. But there’s way more to it.
From where I stand, the roots of any business are in relationships. Video can be another tool for you to nurture those relationships, with your customers, employees, vendors, colleagues...anyone!
And why would you want to be part of a web series on Infusion5? Because it’s simple and awesome. Here’s why...
Most business videos have two natural weaknesses.
- Often times, they’re boring. Creating an entertaining experience for your audience when you’re just talking products and services is tough.
- Your audience is limited. The only people who will ever see the business videos are those who are already looking for your products/services.
Say hello to Infusion5 – it’s built to produce and distribute entertaining, informative videos about businesses in a familiar, consumable format: web television. Your episodes are carefully crafted to engage and encourage our audience to look to your business as a leader in your industry.
Everyone that’s clicking around the web expects richer, more engaging content. Give your customers the chance to have more reasons to like you, to rave about you, to buy from you because you’re creating value for them through video.
So what’s next? I want to hear from you. Call and talk with me about your business – 719.357.9224 – or email me directly through the form below.
Here's to celebrating and supporting small business! I look forward to your success with video.
– Zach Wolfson, Founder of ZWFILM and Infusion5
*Here’s the fine print for our first ever promotion:
- Episode must be produced by June 30, 2012.
- Limit 3 episodes per business to start.
- An episode is approximately :60 to :90 seconds long.
- 50% payment due upon booking our services.
- Additional travel fees apply for businesses outside a 40 mile radius of Colorado Springs.
- We guarantee your satisfaction with our service.