Early this spring we completed a series of TV and web spots for one of our newest clients – Colorado Springs Health Partners. We're very proud of the final product that came from our collaboration with the folks at CSHP. Our approach was to create a series of spots as part of a campaign centered on CSHP's new branding "Patient Care Compass." The messaging focuses on introducing CSHP's new branding through their innovative approach to healthcare for individuals and families who are seeking an integrated system with high quality, comprehensive and accessible healthcare services.
In short, our goal was to showcase the strong relationship that CSHP's doctors have with their patients because of the cutting-edge technology that they have at their fingertips.
We shot the spots over 2 days and brought along our behind-the-scenes guy for the ride, so watch out for a look behind-the-scenes of the CSHP spots in the future. Go and subscribe to our Insider Newsletter to get updates first!