You’ve probably noticed a new design and layout to our site – so what do you think?

We’re very pleased with the decision to make the change, and if you visited our site toward June of last year, you may be thinking, “didn’t they change the look of the site less than a year ago?”  Well, yes, yes we did.  But let me explain a bit…

While working on pushing my skills and learning new techniques when it comes to lighting, shooting and editing – which is an ever changing playing field – I also maintain a healthy diet of branding and marketing.  In my opinion it is essential for a business owner to at least be aware of the basics behind branding and marketing so he or she may better understand how to reach the desired audience.  As an entrepreneur, I’m always striving to educate myself in business strategies that can help me be more efficient and effective in my work, both for my clients as well as for my business.  So over the past few weeks, I began to wonder, “if someone arrives at our website and doesn’t know what ZWFILM is or does, what will their first impression be based on the site’s homepage?”

My impression was that they would get two main points – ZWFILM produces videos, and some guy named Zach is a part of the company.  Additionally, there were an immense amount of images and links to choose to click on, plus a number of blocks of text here and there.  In some ways, the homepage was overwhelming to navigate.

With the change in design and layout I ultimately wanted to minimize the number of choices that visitors make when they land on the homepage.  Plus, I wanted to immediately take them to the areas that I think will interest them most – our portfolio or to request a project estimate.  I really like the cleaner, yet more colorful look of our new site design and layout; it lends itself to easier navigation for you as well as a style that complements our content, be it media or blog posts.

At this point we are still ironing out some bugs here and there (deadlinks, etc.), so if you experience any site errors while navigating the site, or stumble across a bad link, please let us know.

Thanks, and we hope you enjoy the site.

Trouble reading or clicking? Please visit the blog post on our website here: New look to our website (again)

If you’ve visited our site in the past, you’ve probably noticed that the site looks and feels quite different than it did before. Over the past six months I’ve been trying to find the right layout and look for our website.  So, after many revisions/redesigns, I’ve updated our website with a cleaner look with better, clearer functionality. Over the next few weeks you may notice minor tweaks and changes here and there, as well as more content filling in minor gaps. This includes a section dedicated to current projects that I’m working on as well as more blog posts about recently completed projects and some that are on the horizon.

When it comes to the thought process for choosing this theme design and why it took a good chunk of time to find it, there’s quite a story and sequence of events that resulted in this final decision, which is sort of a “third times the charm” type scenario. For now, I’ve leave you in anticipation for the story behind the decision which will continue in another blog post soon. If you have some thoughts you’d like to share on the new look to the site, feel free to leave your comments below. Thanks!

-Zach

Trouble reading or clicking? Please visit the blog post on our website here: Our website gets new look, functionality